Mobile content provider Mobile Commerce has updated the Vodafone Live! ‘Find and Seek’ service as well as launching a 3G version, featuring a local map service from Multimap.

The updates allow Vodafone customers to organise activities from booking cinema tickets to locating a sports bar via their mobile phone. In total, Mobile Commerce has added 31 services to the Find and seek service.

In addition, 3G users can access a map based on their current location. Users are then presented with a list of five service types in the vicinity.

The services displayed will vary depending on the time of day, with evening services including bars, restaurants and cinemas, while day services include services like coffee shops.

Al Russell, head of content services, Vodafone UK, said: “Find and Seek has proved to be an exceptionally popular Vodafone Live! service. Our customers really value having access to a wide variety of information relating to social activities like comedy clubs and clubbing guides.”

Non-3G users can still access new content, which offers deeper information than before.

From the “Eat” section, users can choose from special offers, city eats and local restaurants. They can drill down further to select a particular cuisine, pricing option, restaurant opening times and other facilities. The user can then select a restaurant and access walking directions of how to get there.

Content on ‘Find and Seek’ is now supplied by ten different content providers including Itchy, Toptable, Press Association, Ticketmaster, FilmNight, Active Hotels and Ents24.